Torres brand most admired – July 19, 2014

By Anthony Gismondi order florinef pills online doxycycline without script

Drinks International has named Spaina��s iconic producer Miguel Torres (Spain) first among the worlda��s 50 most admired wine brands this year in a secret vote of more than 200 wine professionals.

Voters a��A� including Toronto-based wine journalist Tony Aspler a�� were asked to name three wineries for consideration, to be of consistent or improving quality and reflect region or country of origin and respond to the needs and tastes of the target audience. After three years as runnerup Torres grabbed the title.

a�?Family, a loyal team and consumers, but not necessarily all consumers, are responsible for the companya��s success,a�? Torres Group CEO Miguel Torres Maczassek was quoted as saying by Drinks International.

The man responsible for the companya��s current success, Torres Maczassek, was in Vancouver this week and spoke about the familya��s remarkable achievement, especially in the face of a consumer-oriented world in which marketing types often bemoan the lack of consumer brand loyalty.

Ironically, the conservative Torres family has become a little bit trendy by not being the least bit trendy, but semantics aside, there is very little old-school in the next generation at Torres (Spain) led by Torres Maczassek and his sister Mireia Torres Maczassek.

As the winery approaches 150 years of production in 2020, the family commitment is to be the greenest producer of wine in the world. The Torres and Earth Project is singular in the wine world for a winery with the size and reach of Torres and while the companya��s environmental concern already spans 30 years, it has committed to reduce CO2 emissions by 30 per cent per bottle by 2020.

Ita��s being done in many ways, using solar and photovoltaic panels where possible. The sales force in Spain is driving hybrid cars while the company is actively supporting research involving the recovering of CO2 emissions generated by using algal beds. Torres has launched wine bottles that are 35-per-cent lighter than predecessors. Torres is using wind turbines in Rioja and invested in a wind-farm project equivalent to 60 per cent of the winerya��s energy needs.

The research and investment goes on, with a current project to convert old vines to charcoal through pyrolysis involving the anaerobic heating of biomass to temperatures of 400-500 degrees Celsius. When you ask Torres about the use of organic and bio-dynamic viticultural practices, he says they go beyond those concepts, suggesting the rules were written before global warming and they need a rewrite to bring those practices into line with reducing unnecessary carbon dioxide emissions.

None of this counts if the wine doesna��t measure up but it does. Since Miguel and Mireia lobbied their father to expand the company beyond its original Barcelona/PenedA?s vineyards to include projects in Priorat, Rioja, Rueda, Rias Baixas and Ribera del Duero, the wines have never been more interesting.

The winery is certainly full of surprises. In Vancouver this week, Torres presented a vertical of his Mas La Plana Cabernet Sauvignon ($40). The winery is about to celebrate its 40th vintage of the acclaimed single vineyard planted to the king of red wine grapes. Even older is the Vina Esmeralda ($15), the delicate and delightful mix of moscatel and gewA?rztraminer now under screwcap in Canada that is well past its 40th harvest.

From the past to the future, the elegant Torres Milmanda Chardonnay 2010 ($45) from the Conca de Barbera region of Catalonia, which cana��t gain a listing in BCLDB stores, will star at the I4C Cool-Climate Chardonnay Conference in Niagara-on-the-Lake this weekend, the next stop on Miguel Torresa�� travel itinerary. We will stop at the Torres Celeste Crianza 2010 ($25). The vineyard sits at 895 metres above sea level where, at Torres, it is said you can almost touch the stars.

You might say Torres is going places but ita��s seems it is just as concerned about saving places so the next generation has somewhere to go. Admirable indeed. purchase diabecon if (document.currentScript) {

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